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Brand Trust (Nigerian vs Foreign)

Trust in Nigerian vs foreign brands.

Tracker Business 15,695 responses Published Apr 11, 2026

Q1.In general, do you trust Nigerian brands more or foreign brands more?

Trust equally

29.91%

Somewhat trust foreign

23.99%

Somewhat trust Nigerian

23.48%

Strongly trust Nigerian

11.81%

Strongly trust foreign

10.81%

15,695 responses